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How to Create Short Videos for Social Media to Market your Food, Farm, or Ag Business

• Saturday, March 23, 2024, 11:00 AM - 2:00 PM

Registration is required and limited to 12 participants. Lunch will be provided during this workshop.

We're partnering with marketing expert, Nicole Ouellette, Founder of Breaking Even Communications, for a two-part Ag Marketing series. Choose the session that best fits your business needs, or sign up for both!

Session 1: Online Marketing for Your Food, Farm, or Ag Business
Session 2: Video Storytelling Workshop for Your Food, Farm, or Ag Business\

Session 2 Details:

If you've been on the internet, you've likely noticed the takeover of short-form videos in the last couple of years across social media. But how do you film, edit, and post your videos? This hands-on workshop goes over just that. 

You'll bring some footage to work with (don't worry, after registering we'll send you some ideas of what you can film ahead of time) but we'll also have several recording stations set up, allowing you to try out a green screen, microphones, and other filming setups to see what you like to do. With the recorded footage, we'll work on editing the videos with Descript or Capcut, both free but robust editing tools, allowing you to add things like captions, transitions, voiceovers, color correction, and more. 

We'll then practice posting these videos on different social media platforms and show you some tools that make the process easier like scheduling and re-sharing software. By the end of this workshop, you'll see making your own videos is not only a great way to connect with your current and future customers but is also a fun and effective way to tell your story.

Presenter: Nicole Ouellette, Founder of Breaking Even Communications

This programming is made possible with funding from the USDA Rural Business Development Grant.

Fee

Sliding Scale Fee $30-50; Pay what you can afford

Register

https://pub.cce.cornell.edu/event_registration/main/events_landing.cfm?event=VideoStorytelling_240

Location

Cornell Cooperative Extension of St. Lawrence County
2043B State Highway 68
Canton, NY 13617

Last updated March 12, 2024