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Building an Agritourism Experience on Your Farm

• Wednesday, February 1, 2023, 6:00 PM - Saturday, February 18@ 7:30 PM

REGISTRATION IS CLOSED FOR THIS COURSE.

This is one of three courses offered as part of the 2023 Ag & Food Producers Academy. Participants can sign up for 1, 2 or all 3 courses. Each course has its own registration page and costs $50.

Course Description: 

Agritourism experiences are great ways to welcome community members and visitors to your farm. Many benefits associated with agritourism include increased revenue, diversifying your business through slow seasons, broader awareness of your business, and improving agricultural literacy through youth education. In this course, you will explore if starting or growing agritourism experiences is right for your farm.

Who can sign up for this class?:

This class is open to all 6 northern NY counties (St. Lawrence, Essex, Franklin, Lewis, Clinton or Jefferson).

Class times:

• Online:
  • February 1, 6:00-7:30pm
  • February 8, 6:00-7:30pm
  • February 15 (with guest instructor Lindsey Pashow), 6:00-7:30pm
• Field trip:
  • February 18, approximately 10am-3pm
    • Snow date: Feb 25th

 Course participants will learn:

• The benefits and challenges to agritourism
• How agritourism can help achieve your farm business goals
• How to design an enticing and memorable experience
• Reaching your target audience through marketing and promotion
• Setting and communicating expectations to visitors
• Preparing your farm to welcome visitors with considerations for staffing, safety, insurance, liability, and accessibility

During each course session, participants will have a discussion question and activity to develop concrete plans to implement an agritourism experience. 

Instructor Bios:

Mary Godnick is the Communication Coordinator for Adirondack Harvest, a program of Cornell Cooperative Extension of Essex County that promotes agriculture and forestry products in the Adirondack region. Adirondack Harvest is a cooperative marketing effort that expands awareness of and access to local food and agricultural products, connects people with farmers in their community, and promotes agritourism. AdirondackHarvest.com is visited by over 10,000 people each month, and our annual Harvest Festival and Open Farm Weekend draw almost 5,000 people each year. Mary is also a farmer, growing a diversified veggie, flower and herb you-pick plot called the Creative Kitchen Garden. Mary hosts farm tours, workshops, you-pick nights, and farm-to-table dinners all with the goal to reconnect people to nature and experience food at its source.

Lindsey Pashow is the Agriculture Business Development and Marketing Specialist for Cornell Cooperative Extensions Harvest New York team. Her focus of work includes agritourism, marketing, food safety, industrial hemp, produce auctions, cut flowers, and farm to institution. She received her Bachelor of Science in Business Marketing and Master's in Administration and Leadership from Plattsburgh State University. Lindsey also owns Adirondack View Lavender located in Keeseville, New York.

Note:

Once you have registered for the course, you will be directed to Paypal, our credit card payment provider. You DO NOT have to join Paypal to pay. Please look under the form on the first Paypal page you are directed to and click on "PAY BY CREDIT OR DEBIT CARD". This way you can pay without opening a Paypal account.

Fee: $50

If you are a veteran or active military, the full registration fee for one or more of these courses can be paid by FarmOps, a program of Cornell Cooperative Extension of Jefferson County. Continue to the registration page and complete sign up for courses of your choice.

Learn More

https://stlawrence.cce.cornell.edu/agriculture-natural-resources/ag-and-food-producers-academy-2023

Register

https://pub.cce.cornell.edu/event_registration/main/events_landing.cfm?event=agandfood23_2_240

Location

This event is online

Last updated January 30, 2023