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Developing Your Brand

• Thursday, January 8, 2026, 6:00 PM - 7:30 PM
• Thursday, January 15, 2026, 6:00 PM - 7:30 PM
• Thursday, January 22, 2026, 6:00 PM - 7:30 PM

This course is one of the seven themes available as part of the Ag and Food Producers Academy offering scheduled for January to March 2026. Find the other six on the events page or at the page for the entire initiative here. The registration link at the end of this page allows you to sign up for one or multiple themes all at once.

Uncover the power of branding. Learn how to transform your business efforts into a brand by growing trust, building connections, and resonating with consumers. This course teaches entrepreneurs how to perform market research, set themselves apart from competition, develop crucial brand elements, and how to market the brand they've created through proven marketing strategies. All the examples given in the presentations will be oriented to small food entrepreneurs and farmers.’

This course is taught by Noelle Porras, Food System Marketing Specialist for Cornell Cooperative Extension of Jefferson County.

Developing Your Farm or Food Business Brand - Online, Thursdays, 6 - 7:30 pm

• Session 1: 1/8- Market Research and Differentiation
• Session 2: 1/15- Effective Branding
• Session 3: 1/22- Marketing Strategy

Additional Resources

• Link to Q & A about Ag and Food Producers Academy.
• Link to the page about the Regional Food Business Incubator Program which includes a listing of all other production themes and additional initiatives related to this programming.

Fee

Self-selecting sliding scale: $0-10

Register

https://pub.cce.cornell.edu/event_registration/main/events_landing.cfm?event=20C_240

Location

This event is online

Last updated December 2, 2025