Ag & Food Producers Academy

Ag and Food Producers Academy

A new Ag and Food Producers Academy will be offered during the winter to aid producers in marketing and development strategies to elevate their business. Participants will get to personalize this learning experience by choosing from a menu of topics such as social media management, e-commerce, and improving business viability. Join your fellow entrepreneurs along with Cornell Cooperative Extension, GardenShare, and other Specialists for this interactive online skill-building opportunity. We ask that  participants be a resident of a Northern NY community. 

REGISTRATION IS OPEN: SIGN UP HERE

Have More Questions About the Academy? Read this FAQ here

Topics to be Covered: 

Social Media Management: Planning your Presence

Led by Local Food Marketing Educator Lauren Olson with Nicole Ouellette of Breaking Even Communications 

Tuesdays 6 - 7:30 pm: January 18th, January 25th, February 1st

You’ve got your Facebook profile and Instagram account all set up, now what? This course will help social media users manage their accounts in effective ways with tools and planning. Participants will learn about content creation best practices and setting marketing goals that will help with being consistent and staying visible online. Farm businesses owners will be invited to share their experiences and tips when using social media to market their products.

Participants will also receive a one-on-one session as part of the course to talk about their specific needs

This course is suitable for those who have a basic understanding of social media platforms like Instagram and Facebook.


Prepare to Succeed: Business and Financing Options

Led by Farm Business Specialist Nicole Tommell, along with Guest Business Professionals

Thursdays 6 - 7:30 pm: January 20th, January 27th, February 3rd and February 10th

Do you have questions about financing options? Perhaps you need a business plan but don’t know where to start? Hear from community professionals about how to write your business plan and where to look for financing that suits your specific ag and food needs. This course will help you with long-term management skills for your business and learn about options that could help you reach your goals. You will get templates and learn about resources you can use when starting, or expanding your business. 


Get Your Ag Online: E-Commerce For Producers and Food Businesses: CLASS FULL

Led by e-Commerce Professional Jeremy Bloom of the Internet Farmer 

Tuesdays 6-7:30 pm February 15th, 22nd, and March 1st

Learn more about the platforms that growers and food businesses use to sell online. Get the opportunity to have your specific business questions answered by e-commerce experts with a one-on-one session. This multi-week session will allow you to hear from other e-commerce users and learn techniques and strategies to have your products visible and purchased online.

Participants will also receive a one-on-one session as part of the course to talk about their specific needs


Making Food Products in New York State

Led by Local Foods Team Leader and Harvest Kitchen Manager Flip Filippi

Wednesdays 6-7:30 pm February 16th, February 23rd, March 2nd, and March 9th

From the delicious idea to the final product, this course will assist individuals who are considering creating value-added foods to get the lay of the land regarding regulations, getting approvals, understanding food labels, and how to obtain permissions to make food at home or in a commercial facility with a permit or license.

The course will briefly touch on other products that are being made including alcohol, hemp pet treats and more.


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This opportunity is made possible with funding from the USDA Farmers Market Promotion Program and Workforce Development Institute.

Contact

Lauren Olson
Local Foods Marketing and Development Educator
lko22@cornell.edu
315-379-9192 ext. 231

Last updated January 12, 2022